Food choice for many is so often a decision process fraught with mixed signals. Yet thinking about this quintessentially life-sustaining act as "economic thinking" is risky stuff.
That a restaurant salad costs more than a Big Mac is but one example itself hides so many public health and environmental costs.
Poking at the morass of politically-mitgiated and "market distorting" public policies is important but not sufficient.
Our challenge is not just to reveal and re-align in ways conscious of so many "negative externalities" in a very distorted marketplace of ideas and choices. More, we must individually and collectively internalize and celebrate worlds of collateral delight, harvesting so much latent social, ecosystem and economic richness.
n.b.: Heartfelt appreciation to MK and AF of Invoking the Pause for coining "collateral delight" and sharing it at the ITP Convening.